Remember when the only way to buy stocks was through a full-service broker? Even if you already knew which stocks and how many shares you would want to buy, you would still need to pay the broker’s hefty commission fee. You may not have needed or even wanted his or her advice, but you had no choice but to pay the full fare anyway.
The Internet changed all of that. You can now do your own investing without having to worry which particular stock the broker is attempting to push that day. He or she may have had little regard for you and your needs, but primarily had the need to fatten his or her own wallet.