In this installment of my series of articles called “The Real Truth About Making Money Online” I want to really focus on business opportunities because this is really where most people who are trying to make a living online turn to first and quite honestly, it’s not the best choice. I’m going to explain why as simply as I can. I really think this is something you’re going to want to read if you’re considering getting involved with a business opportunity.
Okay, the first thing is…what exactly is a business opportunity? Well, while there are many kinds and many models, in general, a business opportunity is a program where the person joins up with the program and promotes the product or products that this program promotes. An example of such an opportunity would be Amway. I am sure you’ve heard of them. They are certainly a respectable company that has been around for a very long time. Okay, so then what’s the problem?
The problem isn’t so much with the opportunity itself. The problem is with what is involved in making these opportunities successful for the person getting into them. See, all these opportunities, in one way or another involve one thing…sales. You are selling a product. Well, when you’re selling a product that is your own, that’s one thing. But when you’re selling a product that 300 other people are selling as well, that’s another. This is where you have to be better than the other 299 people if you’re going to get a fair share of the market.
Think about it logically. If 300 people are selling the exact same product, what separates each person? It’s not the product. You’re all on the same level as far as that goes. So you have no advantage there. The only thing that separates you is YOUR marketing skill. And this is where most people who start up with a business opportunity fall flat on their face…they don’t know how to market. And what’s even worse, the company doesn’t teach you how to market effectively.
If you think I am wrong, why is it that 95% of the people who join these opportunities make no money? You all have the same web site promoting the same products, so what’s the problem? The problem is, as I said, no marketing skills.
This is why joining a business opportunity, where you are competing against hundreds of other people selling the exact same thing, is just not a good idea. I learned this a long time ago when I finally got out of my last one.
Hopefully, you’ve learned that today as well.
To YOUR Success,
Steven Wagenheim
If you’re sick and tired of all the lies and misinformation on the Internet, my FREE book
Tags: home business ideas, starting a home business, Home Based Business
