Fishing, Web site conversion rates and catching qualified sales leads

Shake-Shake. Wiggle-Wiggle.

The Web is an event-driven medium. People Travel from page topage by reading and clicking on links that satisfy an immediate need or curiosity.

Before I use an analogy to explain how to control user behavior to acquire sales leads with a Web site, let's take a step back and look at how people (or potential customers) navigate on the Web.

The Web is an event-driven medium, meaning people Travel from site to site and page to page by reading and clicking. People scan, read, then click on links or other navigation controls that satisfy an immediate need or curiosity.

Through countless hours of , the closer you are to “catching” a sales lead. Just make sure you're not like the ignorant kid expecting to catch bucket-loads of fish without a lure or bait.

About the author

Rick Costello, The Web Site Profit Doctor is a Chicago Area Web Designer and Internet Marketing Consultant who provides Website help services that result in increased eCommerce revenue and more captured sales leads. Services range from basic website design help to complex Web analytics & Search Engine Marketing.

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