Branding yourself whether you are online or offline or on hold on the phone is in my mind one of the most important things you can do.
It’s the YOU Inc. principle and it is very important.
When you have a philosophy that carries you through your business day and life, and you stick to those principles (whatever they happen to be) you will achieve a consistency that those around you will be able to tap into when those exact skills and talents are needed.
It’s exciting.
Personally, I have been led to believe that ME Inc. is only a by-product of how I treat others. I have come to understand that it is in finding solutions to other people’s concerns and issues where I find the rewards come back to me many times over.
We all are keenly aware that online can be a snake pit of greed and half truths. Where the predominant mood is blatantly set by the make a buck then drop the URL and get the hell out of dodge crowd.
That’s not everyone, of course. But we must be aware that they are there.
The other aspect of ME Inc. that I strive to accomplish is full disclosure. I become enraged when someone who has made huge business accomplishments online writes the pitch in such a way as to make it sounds as if that person had started from ground zero.
That is far from the case.
The successful people online, and there are many, have a great deal of support and usually a great deal of money and internet understanding.
When they have those things, they can roll through a start up with invariable success (which is true) but then craft language as if to say that the rest of us can duplicate that process in our pajamas with just 5 or 10 minutes of work in our kitchen. “If I did it, so can you, America!!!”
This ME Inc. thing and your YOU Inc. thing, is a personal branding thing and it is one of disclosure and honesty.
Two things I certainly wish were is more abundance on the net.
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Tags: branding your company, branding yourself, business branding
